One of the smartest people I know who have made the transition from paper to electrons is Phil Baker. His blog “From Concept to Consumer” is part of my regular reading. Phil wrote a great article last month looking at luggage warranties. Now he didn’t cover all the brands that we’d like to see. He also had some help from the folks at Briggs & Riley; a company that really does completely stand by their product and offer one of the best warranties in the business. This article really adds much needed detail if you are considering a purchase and the “lifetime warranty” is going to be worth the cost.
It was First Lady Eleanor Roosevelt who said “Do one thing everyday that scares you.”. Making decisions and especially big decisions can be difficult and scary. The folks at Rainebrooke Designs have probably been there recently . You see Rainebrooke has turned pink. According to at post yesterday on their corporate blog they’ll be offering pink laptop bags and cases in a variety of styles. If you are looking for colors other than pink check out their “Sale” page.
So why is this important? If you look at the laptop bag offering from some of the best known companies you’ll find no shortage of black laptop bags. Rainebrooke Designs is clearly going after a larger chunk of the woman’s laptop bag and sleeve market. From my view that looks like an under served market and I wish them luck!